LaWana Shaffer is a marketing professional who specializes in the senior demographic. She served as head of marketing for the largest senior services provider in Arizona, then formed a consulting firm that specialized in working with senior-related products and services. She also served as V.P. of Marketing for a national hearing aid company. Ms. Shaffer currently serves as President of SRF, Inc., which owns hearing centers in Arizona, and consults on marketing efforts with hearing centers around the country. Ms. Shaffer has a Bachelor of Science in Business and Marketing.